LinWheel
The Content Flywheel That Actually Ships
From transcript to publication—including articles LinkedIn's API won't let you post
Screenshots
LinWheel content calendar - Schedule posts across the week with AI cover images
Results
60s
To publish-ready
not "to first draft"
Articles
Direct to LinkedIn
API says no. We said yes.
Voice
That's actually yours
profile-matched, not GPT-generic
Here's the dirty secret about AI content tools: they don't save time. They generate slop that takes 4 hours to edit into something you'd actually publish. You traded writing time for editing time. Congratulations.
LinWheel started with a different question: what if the output was publishable?
Paste a transcript. Sixty seconds later: seven posts in distinct angles—contrarian takes, field notes, provocations—each with a cover image that matches your brand. Not templates. Actual posts, in your voice, ready to ship.
Then it publishes directly to LinkedIn. Including long-form articles, which LinkedIn's API explicitly doesn't support. We built the workaround because the workaround is the product.
Three days later, the system automatically boosts your article with a carousel. Individual slides regenerate without redoing the whole thing. Voice profiles learn from your existing content. The flywheel compounds.
For Engineers
Architecture
Six-agent pipeline. Each angle writer has a distinct rhetorical strategy baked into the system prompt—not just "rewrite this differently" but actual argumentative structure. Voice profiles extract patterns from your best-performing content. Brand profiles feed custom colors, keywords, and reference images to FAL. The LinkedIn article hack uses Playwright to do what the API refuses.
View diagram
Key Decisions
The Article Workaround
LinkedIn's API lets you post updates but not articles. Articles get 10x the reach. Browser automation was the only path. Now it's the moat.
Angle Diversity Over Volume
Seven angles isn't arbitrary. Contrarian and Provocateur create engagement. Field Note and Identity build trust. Synthesizer and Demystify demonstrate expertise. The mix is strategic.
Slide-Level Carousel Control
Most tools regenerate entire carousels. Ours lets you swap slide 3, keep the rest. Composition, not just generation.
Voice Extraction, Not Voice Templates
We don't ask "what's your tone?" We analyze your existing content and extract the patterns. The profile updates as you publish.
What Was Hard
Making FAL respect brand colors consistently. Reference image influence is still unreliable. Voice matching works; visual matching is 80% there.
Stack
Demo Videos
Content library - AI-generated posts with cover images